• For a fifth consecutive year, Iron Deficiency Day aims to inform about the impact and symptoms of
    iron deficiency
  • Iron Deficiency Day 2019 encourages people to ‘take iron seriously’
  • Supported by the European Kidney Health Alliance, The Heart Failure Policy Network and the
    Anaemia Community focused on the impact of iron deficiency on women’s health, chronic heart
    failure and kidney disease

St Gallen, 26 November 2019 : Iron Deficiency Day is an international event which raises awareness of the serious
impact of iron deficiency and iron deficiency anaemia.

Since its launch in 2015, Iron Deficiency Day has aimed to educate people globally about the importance of iron for
the body and what can happen if iron levels are not properly managed. It encourages people to become better
informed and take control over their health.

Iron deficiency and iron deficiency anaemia is estimated to affect one in three people worldwide2
, yet despite the
serious consequences and high prevalence of iron deficiency,
it is still an under-recognised condition.

Stefan Schulze, President of the Executive Committee and COO from Vifor Pharma said: “At Vifor Pharma we strive
to help patients around the world lead better and healthier lives. We are very proud that we are able to join forces
with The Heart Failure Policy Network, European Kidney Health Alliance and the Anaemia Community to raise
global awareness of the serious health problems associated with iron deficiency and iron deficiency anaemia.”

Iron deficiency, with and without anaemia, can be debilitating and exacerbate underlying chronic diseases, leading to
increased morbidity and mortality.4 The symptoms of iron deficiency can manifest in different ways; they are hard to
determine and can be associated with a number of other health conditions4,5, but common symptoms include:

  • Fatigue
  • Pale skin
  • Brittle nails
  • Inability to concentrate

Iron Deficiency Day 2019 has a particular focus on the importance of iron deficiency in women’s health, and the
connection between iron deficiency and chronic heart failure.

Ed Harding of the European Heart Failure Policy Network said: “Iron deficiency in conditions such as heart failure is
a very serious problem; in Europe 50% of CHF Patients have some form of iron deficiency6
. Iron Deficiency Day has
an important role in raising awareness of these conditions and helping people to understand their symptoms, seek a
proper diagnosis, and ultimately receive the correct treatment.”

For more information visit the Iron Deficiency Day website at[1] and follow on Instagram
and on Twitter, using the hashtags #IDDay2019 #TakeIronSeriously #IronDeficiency #IronMatters.

Contact and further information:

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